Nowadays digital marketing is very important in promoting any new business, brand, or product very quickly.In fact, the use of these types of online media such as the internet, search engines, social media, blogs, YouTube, various applications, etc. in marketing any product, business, or brand is called digital marketing.Digital marketing is currently the best medium of marketing that is growing at a fast pace through which it is possible to market products to more targeted customers at a relatively low cost.Digital marketing is famous for its accuracy, measurability, low cost and thereby connecting with unlimited customers across the globe.
Gradually this popular medium of marketing is moving forward leaving behind all other marketing mediums.Currently, 60% of the world’s total population is using the Internet, up from 40% about 2 years ago.Then you understand how fast the number of internet users is increasing every year. And since digital marketing is a service that is completely connected to the internet, digital marketing is becoming popular as fast as the number of internet users increases.
In today’s time, no business can get much opportunity to grow itself without being digitally active on the internet.Let’s take a look at some of the facts below to predict the future of digital marketing.
Today, most Asian countries across Bangladesh have become major segments of digital activity. If we talk about India, then this country has the largest population of internet users in the entire world. Bangladesh has around 123.82 Million internet users. So you can understand that people of different age groups almost all over the world are connected with each other through the internet, and so what can be a great place than the internet to promote any product?
And since the number of internet users is increasing at a fast pace every year, more people are getting to know about the benefits, usage, and effectiveness of digital marketing in the country. And so, in the future, as the demand for digital marketing strategies increases, the various opportunities associated with it will definitely be in front of us. Let us now see what opportunities exist with digital marketing in different segments.
Nowadays almost every business is activating itself using various digital mediums. Because today everyone knows about the benefits of being digitally active in every business. Today, people are more interested in purchasing anything at home from various e-commerce websites that are active online rather than going to a market or store.
Anything from TVs, fridges, and clothes is being bought and sold online today. So for these online e-commerce businesses to have a strong online presence and to promote or market their products to their target customers, companies are investing heavily in digital marketing.
Since digital marketing is a modern online marketing technique that can be used to sell products to targeted customers at very low cost, any small or large companies are using it today. Today almost 40% of businesses are completely dependent on digital marketing. And as the number of internet users and the popularity and effective results of digital marketing are increasing day by day, it is understood that in the next few years almost 90% of businesses will depend on this digital marketing.
If you talk about the present time then people who have digital marketing techniques are getting jobs very fast.Because digital marketing is a fresh career option and even now very few people are studying this line.Above I told you that today almost all small and big companies are using this online media to promote business or sell products.
Also, companies are hiring various digital marketing executives who have good experience in this work.In 2017, when the use and popularity of digital marketing were in their infancy, around 8 lakh jobs were created in one quarter.
So you can imagine how much the job opportunities have increased in 2021 and in the coming time when almost 90% of the businesses will work completely depending on digital marketing, then how much the job opportunities in the digital marketing industry will increase.
Hence, students can undoubtedly make a good and lasting career in this field.Nowadays, candidates with good knowledge and experience in digital marketing are in high demand.Because, there are very few candidates with experience, good, skill and strategy in this industry, so candidates with good work experience are getting jobs in this industry very quickly and with good package.
The digital marketing industry has good career options with different specializations. Currently, various courses and degrees are being offered by various private institutes and universities focusing on different aspects.So, you will not have any problem making a career in digital marketing nowadays.
Nowadays, there are many such online courses, through which you can take the complete course of digital marketing through your mobile phone or computer.So, if you are thinking that you might have trouble doing a digital marketing course, then you are totally wrong.Let’s take a look at each of the career options available in the digital marketing industry below.
SEO means search engine optimization and it is one of the most valuable professions in the digital marketing industry.Through search engine optimization you have to bring free organic traffic to websites through various web search engines (Google, Yahoo, Bing, etc.).And for this task, you need to use many creative and technical techniques.
Doing SEO is not an easy task, but once you learn this technique you will have no shortage of jobs in the industry. Besides, with proper knowledge of SEO, you can make your own blog /website and earn a lot of money online. Your main objective in this task is to bring a website or website page to the first page of the search engine results page.
There are thousands of such businesses/companies who hire various skilled SEO professionals so that they can get targeted organic traffic and organic leads from search engines for their brands or products.So, if you are looking to start your digital marketing career as an SEO expert / professional, then you have made a great decision. But remember, to get success with this career, you need to have a lot of technical and practical knowledge.
Social media marketing has become a great and powerful medium of digital marketing these days. Also, you have to promote products, services, and brands using various online social media platforms (Facebook, Twitter, Instagram, etc.). A social media marketing specialist uses all the marketing and advertising techniques through which online promotion through social platforms is possible in a more convenient way.
Creating a brand page on social media platforms, publishing content regularly within the page, attracting followers, creating and maintaining the brand’s online presence, connecting with the audience/customers through likes and comments, and basically increasing brand awareness. will be your main task.
So, if you have a good knowledge of social media and have the technical knowledge associated with all the popular social media platforms, you can definitely make a career out of it. Almost all companies and businesses have realized that social media is a very powerful platform where they can connect with their potential customers and ultimately market their products and sell them regularly.
Therefore, the demand for SMM professionals who are capable of marketing using social media platforms has increased exponentially.And it is clear as water that the demand for social media specialists will increase even more in the coming time.
The job of a Search Engine Marketing / Pay-Per-Click specialist is to create marketing and advertising strategy through search engines. How to market/promote various products and services through search engines requires creating great strategies and executing them.
In addition, you have to use various paid and organic media so that the ranking of the website can be improved. This is done by running pay-per-click (PPC) ads on search engines. Today, SEM/PPC specialists are essential for a successful digital marketing campaign.
Therefore, various companies are hiring such professionals so that the products and services of the company can be promoted through a pay-per-click (PPC) ads campaign. And in the coming period, the demand of SEM/PPC Specialists is going to increase exponentially.
Be it advertising or marketing, the written word is always used in every field. Because we can spread any message very quickly and easily through content or written words. And so, digital marketing requires skilled content and copywriters who can write great content that can be used by SEOs, SMOs, SMMs, SEMs and website developers in every digital marketing medium like websites and ads.
Hence, the need for content writers and copywriters in digital marketing is still present and will always remain. If you have a taste for writing or you have great writing skills, then you can also go with this career of content or copywriter. Besides, there are many more career options that involve digital marketing.
For example, Email Marketing, UI/UX Designer, Digital Marketing Analyst, Website Developer, Graphics Designer, Influencer, etc.
But the point is that a few years ago when the number of Internet users was very low, such career options did not exist. Still, he was much less than today.As the number of internet users continues to grow across the world, the demand for digital marketing techniques and the various career options associated with it has increased tremendously.So, if we talk about the future of digital marketing then its future is really bright.
The number of internet users in the country is expected to grow at a rapid pace in the coming 5 years but we all know that. Hence, more people than ever will know that digital marketing is the fastest way to promote online business.
And thus, in the next few years, almost 90% of businesses will rely on digital marketing to promote their business.In this case, if you are wondering about the future of digital marketing in building your career, then don’t worry.Because, in the next 2 to 3 years compared to now, the job opportunities in the digital marketing industry will increase dramatically.
